The dusty 45s, the milk crate of LPs, the rack of CDs, VHS, and DVDs, the shoebox of pictures, and the shelf of books. For the last 50 or so years we have had a clear (mostly) relationship with the media we consume. The human culture bought and owned "copy's" of media. Aside from TV, the library was the only real model we have of "renting" media (books) to consume an then give back. Television was completely free given commercials were shown same for radio an music. Along came cable TV and paying for video content you didn't own but could watch. This model still had the "watch by schedule" model. Along came the video store and then suddenly I could rent video's and then give them back. Fast forward 20yrs and along comes subscription services that allow me to listen to what I wanted vs what what was being pushed. Move forward another 10 years and now I have music, movies, books, And TV I can buy, rent, subscribe and see over and over all digitally. So now we are faced with our own personal style of media consumption. Media companies would prefer a 1 size fits all: buy 1 per device you plan on consuming your media on. Some consumers would like. The " buy once consume anywhere" (BOCA) model. Add to this the buy vs rent vs unlimited subscription payment model and you have confounded most companies on how they will deliver media content. The "watch by schedule" model isn't valid anymore. With netflix, hulu, and iTunes I will watch when I want. If I am a media company how do I manage a release schedule for programming? As a publisher, which writer do I back when some who is self publishing is more popular?
Media creators / content owners are at a crossroads of figuring out a mesh of delivery and payment models that will only get more complex as technology evolves ad our desires change for how we consume media. Will they survive for much longer? As long ad they own the majority of the consumed content.... Yes.
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