Sunday, September 26, 2010

Monsters - available on iTunes before theater release for $10.99

Movie delivery keeps getting interesting. "Monsters" ( slated for a limited October release in the US was released to VOD on September 24th.

Short critique on the movie (no spoilers). The movie was great except for the end. The acting was standard faire for a mid-sized budget film. The creatures were very interesting.

The most interesting part of the whole setup is that the movie was available for $10.99 to watch on iTunes before release to theaters. I have always asked why don't they do this. iTunes really did something interesting when they did (1) Bubble which was released at the same time as the movie and when they did (2) Purple Violets which was released only to iTunes. I never saw Bubble but Purple Violets was great. I think producers are looking for more ways to make money off of movies and VOD prerelease to iTunes / Netflix will be the two venues to make this happen. I paid $10.99 for a movie I thought was "OK". Instead of $12 sitting at the theater. Some movies you still need to have the theater experience. Would 1 would pay $12 to go see it in the theater now? Probably not. But if they had done some pre-release movie "clip" thing for Avatar or something like that we definitely would go see the full movie on the big screen. The only ones complaining about this would be the movie theaters themselves. Movie theaters in America are a stable of our culture. They are going to have to reinvent themselves if they really want to stay relevant in the age of "instant everywhere" movies. Granted as I mentioned the theater experience (for 2D movies) can't be beat by even the best home system, some are spending the money to get it pretty close.

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